The Next Release

  There are two moments I absolutely love in any project: - Kicking off a brand new product , when everything seems possible! - Launching it for the first time, when the results start rolling in and life feels pretty good! Then there are these two moments I secretly dread: - Right before kickoff , when I second-guess every decision I’ve made. - Right after launch , when I can’t help but think, “You could’ve done better…!” And there’s this one rare moment I genuinely struggle with: Shutting down a product I helped bring to life. Even if it’s the right business decision for the client, it still stings! Living one of those moments right now and yeah, it sucks! But … this too shall pass!

  Product Managers, let’s talk gatekeeping! 🛑 With the rise of AI-assisted software development, Vibe coding, or low-code and no-code platforms, it has never been easier to push features fast, even if it means compromising quality or authenticity. But just because we can release more, it doesn’t mean we should! Speed is great, but not if we’re just shooting in the dark. In some markets (hello, AI tools!), users are already overwhelmed by the constant flood of new features and beta updates. They're still adapting to one change when the next one drops! As PMs, we need to embrace our role as "gatekeepers with purpose". It’s not enough to chase ROI, RICE scores, create quick wins, or beat competitors to market. We need to know our customers, understand the market, influence the team and ask the tough question: Is this worth shipping right now? Sometimes, restraint is the real innovation! 💡

Can AI revolutionise product discovery? Here’s how I experienced it with a real problem for one of our clients! What was the problem statement?  Registration and conversion rates were declining for an online brokerage client. Fix it! Were there any constraints?  Marketing and lead generation were out of scope! KYC requirements were non-negotiable! How did I initially approach the discovery (no AI yet)?  I kicked off the discovery with a full-funnel analysis using Snowflake and FullStory to map the user journey from acquisition to onboarding. I identified drop-off points and measured the performance of each step, especially the registration and KYC process. Not good!  Product Insight: Registration and KYC are non-value-added steps for users. They're necessary for compliance but not for the user’s primary goal, in our client's case: Trading! Every extra step delays them from their main "purpose"/ "job to be done". What was my main product strategy?   Break th...