"𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗜𝗦 𝗗𝗘𝗔𝗗" – 𝗥𝗲𝗮𝗹𝗹𝘆?

Last year at a tech meetup, someone looked me straight in the eye and declared: "𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗱𝗲𝗮𝗱!" The conversation went something like this: Him: What do you do? Me: 𝘐'𝘮 𝘢 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘔𝘢𝘯𝘢𝘨𝘦𝘳. Him: Oh, really? I heard product management is dead! Engineers can handle it. We don't have a PM on our team, no PM, no PO, no Project Manager. Just us devs. Me: 𝘛𝘩𝘢𝘵’𝘴 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘷𝘦 𝘵𝘦𝘢𝘮𝘸𝘰𝘳𝘬! 𝘉𝘶𝘵 𝘩𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘮𝘢𝘯𝘢𝘨𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘭𝘪𝘬𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘰𝘳 𝘵𝘩𝘦 𝘳𝘰𝘢𝘥𝘮𝘢𝘱? Him: We tried to work it out together initially, but recently only one of the guys usually takes the lead on that. Me: 𝘈𝘯𝘥 𝘩𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘦𝘯𝘴𝘶𝘳𝘦 𝘺𝘰𝘶'𝘳𝘦 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘴𝘪𝘯𝘨 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴? Him: The same person works that out too, but honestly, it's tough. Me: 𝘚𝘰𝘶𝘯𝘥𝘴 𝘭𝘪𝘬𝘦 𝘢 𝘩𝘦𝘢𝘷𝘺 𝘭𝘪𝘧𝘵! 𝘉𝘶𝘵 𝘵𝘩𝘢𝘵 ...